McDonald's® Unleashes 102 Dalmatians 'Spot-Light' Movie Promotion
Happy Meal® Toys Feature 102 Collectible Movie Characters
OAK BROOK, Ill.
Nov 15, 2000
This holiday season, McDonald's® restaurants nationwide will be the hot "spot" for families to celebrate the release of Walt Disney Pictures 102 Dalmatians with a spot-studded promotion that includes 102 Happy Meal® toys resembling the irresistible Dalmatian stars.
From November 21 to December 21, the 102 Dalmatians in-store promotion includes 102 exclusive Happy Meal® toys, an exciting instant Win on the Spot! game, and movie-themed packaging, in-restaurant decor and gift certificates.
"The 102 Dalmatians movie promotion, complete with instant-win scratch-off games and unique, collectible toys, makes McDonald's the ultimate 'Dalmatian Location'," said R. J. Milano, Vice President, McDonald's U.S. Marketing. "Kids and adults will find 102 reasons to smile at McDonald's this holiday season."
Restaurant Promotion Details: McDonald's 102 Dalmatians restaurant promotion includes:
102 Happy Meal Toys - Lights, sounds and action are just some of the unique Dalmatian character toys featured in McDonald's 102 Dalmatians Happy Meal collection. Within the collection, 13 different themes or scenes from the movie, including main character and village scene series, are provided for kids to imaginatively re-enact the movie's fun. One toy is included with each Happy Meal purchase at participating McDonald's restaurants, while supplies last.
Win on the Spot! Game - The instant-win scratch-off game, Win on the Spot!, offers 102 reasons to participate. To play, consumers must peel game card from the packaging and scratch off the three silver areas. Matching a prize description in all three spots wins the designated prize. The game cards are affixed to hash brown bags, large drink cups, and regular and large McFlurry™ dessert cups. Win on the Spot! prizes include:
* $102,000 in cash * Land Rover Discovery Series II SD and 102 gasoline fill-ups * First class London trip for four plus $102 spending money per day * Panasonic Portable DVD Player with 102 DVDs from Express.com * Kenwood 200 CD changer with 102 CDs from Express.com * 102 Dalmatian Poo-Chi, an interactive robotic puppy, from Tiger Electronics * Complete set of 102 Dalmatians Happy Meal toys with carrying case * $1-10 McDonald's certificates and cash prizes Additional Holiday Restaurant Promotional Offers
YOMEGA® Yo-Yos - In addition to McDonald's Dalmatian celebration, the holiday line-up also includes a promotional offer featuring six exclusive YOMEGA Yo-Yos in an array of hot colors ideal for the tween set. The yo-yo offer is available at McDonald's November 21 - December 21, or while supplies last. The yo-yos feature innovative designs that are new to the industry and found only at McDonald's. They are offered at a suggested retail-selling price of $1.99 with the purchase of any food item ($2.99 without food purchase). Regular retail prices for Yomega Yo-Yos start at $8.99.
A special ad campaign supporting McDonald's 102 Dalmatians promotion will begin airing November 19. The general market and Happy Meal commercials were created by Leo Burnett Company, Chicago, and the adult general market spots were created by DDB Needham, Chicago. Hispanic advertising was developed by del Rivero Messianu Advertising, Miami, and the African-American campaign was created by Burrell Advertising, Chicago.
To support the Yomega Yo-Yo promotion, tween and internet advertising is scheduled to air November 19, and was developed by Leo Burnett, Chicago.
Disney's 102 Dalmatians Movie
Disney once again "spot-lights" comedy, fantasy, and fun-filled adventure in the highly anticipated sequel to the 1996 box office blockbuster 101 Dalmatians. In this all-new tale, Cruella De Vil (Glenn Close) is released from prison for good behavior, vowing that she will have nothing to do with fur ever again. She cannot keep this promise, however, and is soon plotting another "fur-ocious" scheme to get her ultimate Dalmatian coat. The fun and adventure shift into high gear as Cruella and the dogs romp through Paris in Walt Disney Pictures live action comedy 102 Dalmatians. The film opens nationwide on November 22.
McDonald's is the world's largest global foodservice retailer, with more than 28,000 restaurants serving more than 43 million people each day in 120 countries. Approximately 85 percent of McDonald's U.S. restaurants are owned and operated by independent franchisees.
CONTACT: Joanne Jacobs of McDonald's, 630-623-7943; or Erica Barto of Golin Harris for McDonald's, 312-729-4310; or Denise Greenawalt of Walt Disney Pictures, 818-560-2039.NewsCom: http://www.newscom.com/cgi-bin/prnh/19990916/MCDLOGO
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PRN Photo Desk, 888-776-6555 or 201-369-3467
SOURCE: McDonald's Corporation
Contact: Joanne Jacobs of McDonald's, 630-623-7943; or Erica Barto of
Golin Harris for McDonald's, 312-729-4310; or Denise Greenawalt of Walt Disney