This is the Tagline, edited under "Misc Content"

McDonald's® Adds New Tastes and Products to Menu Boards Via The New Tastes Menu™

Jan 17, 2001

Beginning Sunday, January 21, 2001, McDonald's will launch a New Tastes Menu in all its U.S. restaurants, offering even more choice to customers with a craving for unique tastes and variety.

The national debut of New Tastes Menu will offer more than 40 new tastes, a number that will increase as new products are developed and added to McDonald's menu. Local markets will select up to four of these menu items to be featured in their individual markets then rotate them with other selections throughout the year. New Tastes Menu, now a permanent part of McDonald's menu, will be the vehicle to showcase new national products, seasonal, regional and value-based menu items throughout the year.

"We're launching New Tastes Menu to give customers even more taste, variety and value at McDonald's. We're giving markets across the U.S. the flexibility to choose products that most appeal to their customers, everything from new sandwiches and breakfast items to snacks and desserts," said Alan Feldman, President, McDonald's USA. "Our Made For You cooking system, which is in place in all U.S. restaurants, makes this new initiative possible and allows us to elevate our food to the 'star' status it deserves."

Here are some of the items that could appear on McDonald's local menu boards, based on decisions made by local markets:

   -- Big N' Tasty™
   -- Crispy Chicken McClub™
   -- BBQ Bacon Crispy Chicken™
   -- BBQ Bacon Chicken McGrill™
   -- McRib Jr.™
   -- Mighty Wings™
   -- Bacon Egg and Cheese Bagel™
   -- Cherry Pie™
   -- Arctic Orange Shake™
   -- Reese's® Peanut Butter Cup McFlurry™
   -- Bacon Ranch Crispy Chicken™
   -- McChicken™
   -- Sausage Breakfast Burrito™

McDonald's is the world's leading foodservice retailer with more than 28,000 restaurants, serving more than 43 million customers each day, in 120 countries. More than 85 percent of McDonald's restaurants around the world are owned and operated by independent, local businessmen and women.

SOURCE: McDonald's Corporation

Contact: Joanne Jacobs, 630-623-7943 or Cindy Pettersen, 312-596-3494,
both of McDonald's