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Spy Kids™ 3: Game Over, Takes McDonald's® Happy Meals Into a Whole New Dimension of Fun

Six One-of-a-Kind Spy Kids 3-D Comic Books Offer Kids Hours of 3-D Adventures

Jul 24, 2003

McDonald's® and Dimension Films are taking Happy Meals to a whole new dimension starting July 25, 2003, as characters from the highly anticipated, 3-D action-packed Spy Kids™ 3-D: Game Over movie jump from the pages of six one-of-a-kind 3-D comic books at participating McDonald's. Complete with action figures, ultra-hip 3-D glasses and 3-D comic books, this exciting new Happy Meal® event brings back the magic of 3-D and the page turning adventures of Spy Kids 3-D: Game Over, debuting in theaters everywhere July 25, 2003.

"McDonald's is excited to offer our young guests action-packed, engaging 3-D adventures featuring characters from one of the most popular action- adventure trilogies for kids," said Karlin Linhardt, senior director kids and family marketing, McDonald's. "McDonald's is continuing to take the toy experience to a new level, ensuring the adventurous reader is fully equipped with the ultimate spy kit."

Offering non-stop, page-turning adventures featuring the popular characters Juni and Carmen, six different premiums include a 12-page 3-D Spy Kids comic book, a pair of 3-D glasses and an action figure. The transparent figurines feature either Juni or Carmen inside a robot machine, wearing a virtual reality suit or taking flight on a freewheeling virtual cycle. The 3-D comic books tell a short story inspired by the Spy Kids 3-D movie script, complete with cliffhanger excitement for the reader. To appeal to the spy kid in all of us, each action figure has a hidden four-digit code that can be used by kids to solve games in the 3-D Comic, gain access to website activities and reveal hidden codes in the Spy Kids 3-D PC game.

The McDonald's Spy Kids 3-D Happy Meal promotion will run from July 25, 2003 - August 14, 2003 at participating McDonald's restaurants nationwide, while supplies last.

The Happy Meal event will be supported by national television advertising developed by Leo Burnett Co. and Hispanic television and print advertising by dRM DDB.

McDonald's is the leading global foodservice retailer with more than 30,000 restaurants serving nearly 46 million people in 100 countries each day. Approximately 80 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women.

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SOURCE: McDonald's

CONTACT: Palmer Moody of McDonald's, +1-630-623-5372, or Vanessa Rickert
of JSH&A, +1-630-932-7928

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