McDonald's® Happy Meal® Is Unstoppable With Disney's Kim Possible
Kim Possible the Latest in a Series of Hot New Happy Meal Toys from McDonald's
OAK BROOK, Ill.
Sep 2, 2003
It's Kim Possible to the rescue as McDonald's® Happy Meals come to life with eight different interactive toys based on Disney Channel's popular animated television series Disney's Kim Possible. Featuring action figures and spy accessories, this exciting new Happy Meal® event debuts September 5, 2003 through October 2, 2003.
"McDonald's is excited to bring this popular animated adventure to our guests," said Karlin Linhardt, senior director kids and family marketing, McDonald's. "The latest in an all-star line up of Happy Meal events, Disney's Kim Possible continues to build on the recent trend of spy inspired playtime adventures and our commitment to offering our guests the hottest toys and hours of fun."
"Kim Possible fans already know that 'she can do anything'," said Adam Sanderson, senior vice president of brand marketing for ABC Cable Networks Group. "Teaming up with McDonald's will give fans the opportunity to create their own world-saving adventures with Kim, Ron and Rufus."
Appealing to action adventurers, collectors, and kids, McDonald's Happy Meal Kim Possible toys bring the magic of this animated adventure from the television screen to neighborhood McDonald's nationwide. Featuring the trendy cheerleader-by-day and superhero-by-night, Kim Possible, her trusted sidekick Ron, Ron's pet naked mole rat Rufus, and evil villains Drakken, Monkey Fists and Shego, this exciting new Happy Meal event even offers super cool spy gear. The eight unique premiums are:
Kimmunicator -- Use this magnetic drawing tablet with flip-up lid and stylus to record super-genius information. In-Line Skate Kim Possible -- Kim Possible rolls to the rescue on her in- line skates. Drakken's Helicopter -- Launch Drakken's helicopter using the grappling hook and make the whirling propeller spin for the ultimate get away. Action Kim Possible -- Press the button on Kim Possible's jet pack and watch it light up as she prepares for her next mission. Ron Stoppable -- Oops! Ron forgot to unhook the launcher from his pants. Press the button and see what happens. Shego -- Spin Shego on her base to send this evil villain into a kicking frenzy. Monkey Fist -- Watch out for the pogs! When a pog is placed in the monkey's arm and the button is pressed, the pog goes flying. Rufus -- Squeeze Ron's pet naked mole rat to reveal his secret sounds!
The McDonald's Kim Possible Happy Meal event will run from September 5, 2003 - October 2, 2003 at participating McDonald's restaurants nationwide, while supplies last.
The Happy Meal event will be supported by national television advertising developed by Leo Burnett Co. and Hispanic television and print advertising by dRM DDB.
McDonald's is the leading global foodservice retailer with more than 30,000 restaurants serving nearly 46 million people in 100 countries each day. Approximately 80 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women.
"Kim Possible" is produced by Walt Disney Television Animation and airs daily on Disney Channel and Saturdays on ABC Kids. Disney Channel, combining original series and movies, is the first general entertainment television network designed for kids and families. Currently available in more than 81 million homes, Disney Channel is a division of ABC Cable Networks Group, a subsidiary of The Walt Disney Company.Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20030902/CGTUFNS1
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CONTACT: Palmer Moody of McDonald's, +1-630-623-5372, McDonald's Media
Web site, www.mcdonalds.com ; or Vanessa Rickert of JSH&A, +1-630-932-7928