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McDonald's® Partners with America's Best-Selling Health and Fitness Expert, Bob Greene, on Healthy Lifestyles Campaign

Sep 17, 2003

McDonald's Corporation (NYSE: MCD) has announced an exclusive partnership with Bob Greene, exercise physiologist, Oprah's personal trainer and best-selling author, to educate the public about the importance of living a healthy, active lifestyle. Like McDonald's, Greene believes in the importance of balance between the food consumed and the physical activity being exerted -- the key being moderation and staying active.

"At McDonald's, we have a longstanding commitment to our customers, proven food quality and a strong social responsibility record," said Ken Barun, McDonald's Corporate Vice President who leads McDonald's Healthy Lifestyles activities. "We are thrilled to partner with Bob Greene. He not only shares many of our same values and commitments, but he also is a strong leader in the campaign to promote healthy, happy active lifestyles."

To support this program, Bob Greene will bring his expertise about health and fitness to the development of compelling, educational materials available at McDonald's restaurants such as trayliners and booklets, as well as conduct other high-profile activities, both internally and externally, including speaking engagements and appearances.

"I truly embrace McDonald's Healthy Lifestyles initiatives and applaud the company's leadership efforts on this important mission," said Bob Greene. "I am excited to work with McDonald's to help clear up the misconceptions on fad diets and overzealous workouts, and educate people on leading healthy, active lives -- realistically and long-term."

McDonald's Healthy Lifestyles program has been an ongoing campaign that is a comprehensive, balanced and ambitious approach with three key strategies focused on menu choice, education and physical activity:

   -- Menu choice: McDonald's continues to provide a variety of menu items
     and serving sizes to customers.  By continuing to add fresh and
     wholesome items to its menu, customers can find new items, like
     Premium Salads and Fruit 'n Yogurt Parfaits, which, in conjunction
     with many of our customers' favorite traditional items, like the Big
     Mac® sandwiches, allow them to choose meals that meet their
     individual nutritional needs and preferences.
   -- Education: For more than 30 years, McDonald's has been a leader in
     providing customers with information to help make informed decisions
     and inspire people to take personal responsibility for their own
     wellness through in-restaurant McDonald's & You® brochures, online
     at, and toll-free customer phone number (1-800-244-
     6227). A new service available on the Web site, called "Bag a McMeal",
     allows customers to mix and match menu items and serving sizes to
     tailor a meal that meets their specific nutritional needs. By sharing
     and disclosing nutritional information, McDonald's continues to help
     customers make informed decisions for their own wellness.
   -- Physical Activity: McDonald's conducts global, national and local
     sponsorship programs including: McDonald's sponsorship of the
     Olympics; the McDonald's All American High School Basketball and
     Soccer programs; "Get Moving with Ronald™", a new educational
     program for children; "What's on Your Plate® with Willie
     Munchright™", a nutritional program for kids; and youth sports
     programs, among others. In addition, McDonald's will launch a global
     Web site called "Go Active!™" to help families further incorporate
     healthy activities into their daily routines.

"At McDonald's, we offer customers the wholesome, high-quality foods menu options they require to meet both their taste and nutrition goals," said Mike Donahue, Vice President McDonald's Communications U.S.A. "We are far and away the leader in our industry in sponsoring and supporting programs encouraging and promoting healthier lifestyles."

Bob Greene is an exercise physiologist and certified personal trainer specializing in fitness, metabolism, and weight loss. He is a frequent guest on The Oprah Winfrey Show, is a contributing writer and editor for O The Oprah Magazine and writes a weekly article on health and fitness for Greene is the best-selling author of Make the Connection, Get With the Program!, and The Get with the Program! Daily Journal.

McDonald's is the world's leading foodservice retailer with more than 30,000 local McDonald's restaurants serving 47 million customers each day in more than 100 countries. More than 80 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women.

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SOURCE: McDonald's Corporation

CONTACT: Lori Miller of McDonald's, +1-630-623-3913, or Becky Wegener of
Golin-Harris, +1-312-729-4437

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