McDonald's® November Happy Meal® Features Characters From Walt Disney Pictures' Brother Bear

November will be a time for fun for kids of all ages at McDonald's. The newest McDonald's® Happy Meal®, launching Friday, October 31st at participating McDonald's, will feature eight fun-loving, action adventure toys from Walt Disney Pictures' animated tale, Brother Bear. Plus as an added value, Relax, the first-ever McDonald's mini magazine created especially for busy moms, will be available through the month of November 2003 while supplies last. In addition, Happy Meal bags will include discount coupons from Limited Too and Blockbuster for the Mighty Kids Meal® customers -- sure to be a hit with tweens.

The eight Brother Bear characters feature a variety of interactive functions such as figures that transform from human to animal, light up, jump, and spin for hours of Happy Meal fun. The loveable Happy Meal toys include Kenai Bear Transformer, Koda Top, Denahi Wolf Transformer, Koda Geyser, Rutt with Spring Legs, Tuke Bobble Head, Sitka Eagle Transformer, and Kenai Light- up & Projector.

"McDonald's is delighted to partner with Walt Disney Pictures on Brother Bear, and to be able to bring these new loveable characters to life for our customers," said Karlin Linhardt, senior director kids and family marketing. "We're also excited to be able to engage the entire family with even more fun and added value with partnerships with Blockbuster and Limited Too, as well as our first-ever Relax mini magazine for parents on-the-go."

Great Added Value for Moms On-The-Go

For the first time ever, McDonald's will offer a mini magazine titled Relax with excerpts of fashion, parenting and other relevant articles. Offering an unexpected treat for parents, Relax is free with purchase of a McDonald's Happy Meal during the month of November 2003 while supplies last and will be tipped onto the Brother Bear Happy Meal bag. The 40-page digest- sized publication provides helpful tips, quick solutions and advice busy moms will appreciate. Created in cooperation with Time Inc. Custom Publishing, Relax features abridged articles from such respected publications as Parenting, InStyle and People magazines. Relax will give stressed out, time starved parents entertaining, informative and engaging articles for all areas of their lives -- from parenting to health to beauty.

Special Surprises for Mighty Kids™

For the almighty tweens, McDonald's partnership with Limited Too® and Blockbuster provides unique access to the world of fashion for girls and video games for boys, an offer with great appeal for the Mighty Kids Meal customers. Special coupons located on the side of Happy Meal packaging offer 15, 20 and 25 percent discounts on purchases at Limited Too from October 31, 2003 until December 24, 2003, and free video game or movie rentals with purchase from participating Blockbuster stores.

The McDonald's Happy Meal starring Brother Bear will run from October 31, 2003 - November 25, 2003 at participating McDonald's restaurants nationwide, while supplies last.

The Happy Meal event will be supported by national television and print advertising developed by Leo Burnett Co. and Hispanic television advertising by dRM DDB.

McDonald's is the leading global foodservice retailer with more than 30,000 restaurants serving nearly 46 million people in 100 countries each day. Approximately 80 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women.

  Walt Disney Pictures' Brother Bear
  BROTHER BEAR                            Release Date: November 1
                                          October 24-NY/LA

  Genre: Animation
  Directors: Aaron Blaise & Robert Walker
  Producer: Chuck Williams

Voice Talent: Joaquin Phoenix, Jeremy Suarez, Jason Raize, Rick Moranis, Dave Thomas, D.B. Sweeney, Michael Clarke Duncan

  Songs by: Phil Collins
  Score Composed by: Mark Mancina, Phil Collins

Musical Performances by: Phil Collins, Tina Turner, The Blind Boys of Alabama, The Bulgarian Women's Choir

The powerful and playful bond between brothers, and man's bond with nature, are explored with great drama and comedy in Walt Disney Pictures' exciting new animated tale of brotherhood, bears and breathtaking outdoor adventure. Driven by six great new songs from Academy Award® winner Phil Collins (including a sensational performance by legendary singer Tina Turner on the Collins-composed tune, "Great Spirits"), the film follows the incredible adventures of a young man named Kenai who is transformed into a bear. From his new perspective, Kenai discovers the world through the eyes of another as he is befriended by a bear cub named Koda, has a hilarious encounter with a pair of misguided moose, and finds himself pursued by his own sibling. A colorful cast of animals adds to the fun and excitement of this third motion picture created by Disney's Florida Animation Studio ("Mulan," "Lilo & Stitch"). Phil Collins' music (his first film effort since "Tarzan") and score (co-composed with Mark Mancina) gives this film a joyous and entertaining rhythm that highlights the action, comedy and emotion.

Blockbuster

Blockbuster Inc. (NYSE: BBI) is a publicly traded subsidiary of Viacom Inc. (NYSE: VIA)(NYSE: VIA.B) and a leading global provider of in-home movies and game entertainment, with more than 8,600 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at blockbuster.com. Viacom is a leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising and online.

Limited Too

Limited Too is the leading specialty apparel retailer for young girls, ages 7 to 14. The company offers apparel, swimwear, sleepwear, underwear, footwear, lifestyle and personal care products for active, fashion-aware 'tween girls. Limited Too currently operates 550 stores in 46 states and publishes a catalog coinciding with key 'tween shopping times throughout the year. Limited Too also conducts e-commerce on its Web site, www.limitedtoo.com . Limited Too is owned and operated by Too, Inc. (NYSE: TOO).

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SOURCE: McDonald's

CONTACT: Shannelle Armstrong of McDonald's, +1-630-623-5508, or Todd
Kaplan of The Walt Disney Studios, +1-818-560-2866

Web site: http://www.mcdonalds.com/