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McDonald's® Raises Awareness About Breast Cancer During the Mother's Day Holiday; Support for National Awareness Efforts Conducted Nationwide in Partnership with the Y-ME Foundation and City of Hope

May 11, 2004

This Mother's Day, McDonald's continued its commitment to supporting breast cancer awareness and educational programs. Once again McDonald's has partnered with some of the most respected organizations, whose goal is to increase awareness about breast cancer like the Y-ME Foundation and City of Hope.

"McDonald's and Ronald McDonald House Charities® are proud to support the work of Y-ME and City of Hope. By supporting these efforts, we hope to raise public awareness about this important issue," said Ken Barun, CEO of Ronald McDonald House Charities. "These efforts continue our commitment to support the well being of children and families around the world."

McDonald's West Division partners with City of Hope in conducting sales of pink ribbons and special food products during the week of Mother's Day. The proceeds are donated to City of Hope to support its ongoing activities. The McDonald's Women's Operator Network identified City of Hope as their focus for fundraising, because of its mission of finding a cure for breast cancer through research and development.

McDonald's West Division expects to collect more than $500,000 for the fight against breast cancer. The Mother's Day promotion is a West Division fund-raising effort that includes participating McDonald's restaurants in Arizona, Nevada, Utah, Colorado, California, Texas, Oregon, Washington, Idaho, Hawaii and Wyoming.

McDonald's Central Division supports the Y-ME National Breast Cancer Organization™ and its Mother's Day Y-ME RACE Against Breast Cancer. McDonald's Central Division president Jan Fields helped kick-off the race with an event held at the McDonald's restaurant located at Navy Pier in downtown Chicago. Ronald McDonald was on hand along with McDonald's executives to show their support of the RACE and the cure for breast cancer cause.

McDonald's Corp. is a presenting sponsor of the 13th annual Y-ME RACE Against Breast Cancer in Chicago's Grant Park on Mother's Day, Sunday, May 9, 2004. More than 25,000 participants will show their support at the event, by walking one or three miles or running a 5K. Last year's event raised $2 million to benefit the many free programs and services provided by Y-ME National Breast Cancer Organization.

The mission of the Y-ME National Breast Cancer Organization is to ensure, through information, empowerment, and peer support, that no one faces breast cancer alone. This year marks the 26th Anniversary of the Y-ME organization. Y-ME provides support, information and education to anyone touched by breast cancer.

McDonald's East Division in a joint effort with the Coca-Cola Company™ and the McDonald's Women Operators Network, provided educational table tens with breast cancer information, which were utilized by the majority of restaurants within the division.

McDonald's is the leading global foodservice retailer with more than 30,000 restaurants serving nearly 47 million people each day in more than 100 countries. More than 70 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women.


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SOURCE: McDonald's Corporation

CONTACT: Mirna Aceituno of McDonald's, +1-630-623-6432

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