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McDonald's Second Quarter EPS Rises 27% to New Record; Margins Widen on Strong Comparable Sales Worldwide

PRNewswire-FirstCall
OAK BROOK, Ill.
Jul 22, 2004

McDonald's Corporation (NYSE: MCD) today announced strong operating results for the second quarter and six months ended June 30, 2004. The Company reported diluted earnings per share of $0.47, up 27% for the quarter and $0.87, up 32% for the six months driven by strong comparable sales across all business segments. The Company posted double-digit growth in Systemwide sales, revenues, operating income and earnings per share for both the quarter and six months, and reported the following highlights for the quarter:

  - Revenues increased 10% (7% in constant currencies) to $4.7 billion,
    Systemwide sales increased 11% (8% in constant currencies), and
    comparable sales increased 7.8% for the quarter.
  - Company-operated restaurant margins increased $74.5 million ($58.2
    million in constant currencies) and 90 basis points to 15.4%, and
    franchised restaurant margins increased $110.8 million ($87.0 million in
    constant currencies) and 100 basis points to 79.8%.
  - Operating income increased 17% (13% in constant currencies).
  - Diluted earnings per share increased 27% (22% in constant currencies) to
    $0.47 compared with $0.37 for second quarter 2003.


President and Chief Executive Officer Charlie Bell said, "Our Plan to Win, with its focus on customers, continues to deliver results worldwide. This quarter's performance reflects higher sales, more customer visits and enhanced profitability. We're increasing McDonald's relevance and keeping our brand in demand with faster service, better tasting and more contemporary food and beverage offerings, cleaner, more modern restaurants, attractive everyday value, and hip, fresh marketing.

"As encouraged as we are by current performance, we still have work to do. We will remain focused on operational excellence, leadership marketing, innovation and financial discipline. We'll continue to share successful initiatives throughout the System such as our appealing Salads Plus menu, eye- catching restaurant reimaging concepts, and branded affordability programs.

"We'll also continue to manage costs and effectively deploy our significant and growing cash flow. This year, we'll invest $1.5 billion to $1.6 billion in our business, reduce debt by $500 million to $700 million, and return more than $1 billion of cash to shareholders through dividends and share repurchase.

"In the U.S., second quarter comparable sales performance remained strong. U.S. Company-operated margins for the quarter reached 19.5%, a level not achieved since 1994, despite a challenging commodity cost environment.

"Europe's momentum continued to build, with the segment reporting its strongest comparable sales growth rate in more than two years. We are encouraged by this progress and confident that our service, food, value and marketing initiatives will generate steady improvements over the long term.

"We've also seen renewed strength in Asia/Pacific with continued robust trends in Australia, a strong rebound in China, and encouraging signs of improvement in Japan."

   KEY HIGHLIGHTS - CONSOLIDATED
   Dollars in millions, except per common share data
                                                                  % Increase
                                                         Currency       Excl
                                                      Translation   Currency
   Quarters ended June 30,     2004      2003  % Inc      Benefit      Trans
   -------------------------------------------------------------------------
   Revenues                $4,729.0  $4,280.8     10       $135.4          7
   Operating income           965.9     826.2     17         30.7         13
   Net income                 590.7     470.9     25         14.3         22
   Net income
    per common share-diluted   0.47      0.37     27         0.02         22

   Six months ended June 30,
   -------------------------------------------------------------------------
   Revenues                $9,128.7  $8,080.5     13       $423.4          8
   Operating income         1,824.3   1,500.8     22         90.6         16
   Income before
    cumulative effect
    of accounting change    1,102.2     835.1     32         44.3         27
   Net income               1,102.2     798.3     38         44.3         33
   Per common share-diluted:
   Income before
    cumulative effect
    of accounting change       0.87      0.66     32         0.04         26
   Net income                  0.87      0.63     38         0.04         32


THE FOLLOWING DEFINITIONS APPLY TO THESE TERMS AS USED THROUGHOUT THIS RELEASE

  - Constant currency results are calculated by translating current year
    results at prior year average exchange rates.
  - Systemwide Sales include sales at all restaurants, whether operated by
    the Company, by franchisees or by affiliates operating under joint-
    venture agreements.
  - Comparable Sales represent sales at Systemwide restaurants in operation
    at least thirteen months, excluding the impact of currency translation.

  FORWARD-LOOKING STATEMENTS

This release contains certain forward-looking statements which reflect management's expectations regarding future events and operating performance and speaks only as of July 22, 2004. These forward-looking statements involve a number of risks and uncertainties. A list of the factors that could cause actual results to differ materially from those expressed in, or underlying, our forward-looking statements is detailed in the Company's filings with the Securities and Exchange Commission, such as our annual and quarterly reports.

RELATED COMMUNICATIONS

McDonald's Corporation will host a live investor webcast at 10:00 a.m. Central Time on July 22, 2004. For access, go to http://www.investor.mcdonalds.com/ . An archived replay of this webcast will be available for a limited time.

See Exhibit 99.2 in the Company's Form 8-K filing for additional, supplemental information related to the Company's results for the quarter and six months ended June 30, 2004.

The Company plans to release July 2004 sales information on Monday, August 9.

                          McDONALD'S CORPORATION
                CONDENSED CONSOLIDATED STATEMENT OF INCOME

   Dollars and shares in millions, except per common share data
   --------------------------------------------------------------------
                                                               Inc/(Dec)
   Quarters ended June 30,            2004         2003         $     %
   --------------------------------------------------------------------
   Revenues
   Sales by Company-operated
    restaurants                   $3,511.9     $3,189.7     322.2    10
   Revenues from franchised
    and affiliated restaurants     1,217.1      1,091.1     126.0    12

   TOTAL REVENUES                  4,729.0      4,280.8     448.2    10

   Operating costs and expenses
   Company-operated restaurant
    expenses                       2,985.5      2,744.0     241.5     9
   Franchised restaurants
    --occupancy expenses             245.7        231.0      14.7     6
   Selling, general &
    administrative expenses          496.5        466.4      30.1     6
   Other operating
    expense, net                      35.4         13.2      22.2   n/m
   Total operating costs
    and expenses                   3,763.1      3,454.6     308.5     9

   OPERATING INCOME                  965.9        826.2     139.7    17

   Interest expense                   88.1        101.7     (13.6)  (13)
   Nonoperating expense, net          11.9         16.3      (4.4)  (27)

   Income before provision for
    income taxes                     865.9        708.2     157.7    22

   Provision for income taxes        275.2        237.3      37.9    16

   NET INCOME                     $  590.7     $  470.9     119.8    25

   NET INCOME PER
    COMMON SHARE-DILUTED          $   0.47     $   0.37      0.10    27

   Weighted average common
    shares outstanding-diluted     1,268.0      1,277.5

       n/m Not meaningful


                          McDONALD'S CORPORATION
                CONDENSED CONSOLIDATED STATEMENT OF INCOME

   Dollars and shares in millions, except per common share data
   --------------------------------------------------------------------
                                                               Inc/(Dec)
   Six months ended June 30,          2004         2003         $     %
   --------------------------------------------------------------------
   Revenues
   Sales by Company-operated
    restaurants                   $6,794.9     $6,045.8     749.1    12
   Revenues from franchised
    and affiliated restaurants     2,333.8      2,034.7     299.1    15

   TOTAL REVENUES                  9,128.7      8,080.5   1,048.2    13

   Operating costs and expenses
   Company-operated restaurant
    expenses                       5,812.9      5,253.4     559.5    11
   Franchised restaurants
    --occupancy costs                492.1        454.3      37.8     8
   Selling, general &
    administrative expenses          954.0        862.8      91.2    11
   Other operating
    expense, net                      45.4          9.2      36.2   n/m
   Total operating costs
    and expenses                   7,304.4      6,579.7     724.7    11

   OPERATING INCOME                1,824.3      1,500.8     323.5    22

   Interest expense                  179.8        203.5     (23.7)  (12)
   Nonoperating expense, net          20.8         41.5     (20.7)  (50)

   Income before provision for
    income taxes                   1,623.7      1,255.8     367.9    29

   Provision for income taxes        521.5        420.7     100.8    24

   Income before cumulative
    effect of accounting change    1,102.2        835.1     267.1    32

   Cumulative effect of
    accounting change, net of tax*       -        (36.8)      n/m   n/m

   NET INCOME                     $1,102.2     $  798.3     303.9    38

   PER COMMON SHARE-DILUTED:

   Income before cumulative
    effect of accounting change   $   0.87     $   0.66      0.21    32

   Cumulative effect of
    accounting change*            $      -     $  (0.03)      n/m   n/m

   Net income                     $   0.87     $   0.63      0.24    38

   Weighted average common
    shares outstanding-diluted     1,271.6      1,273.0

       n/m Not meaningful
         * Relates to change in accounting for asset retirement
           obligations in 2003.
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SOURCE: McDonald's Corporation

CONTACT: Investors, Mary Healy, +1-630-623-6429, or Media,
Anna Rozenich, +1-630-623-7316, both of McDonald's Corporation

Web site: http://www.investor.mcdonalds.com/
http://www.mcdonalds.com/