McDonald's® Brings Magic to Many

One hundred lucky McDonald's guests will win the opportunity to experience a Walt Disney World® Resort Magical Gathering™ vacation as part of a unique promotional initiative. The McDonald's "Magic For 8" promotional sweepstakes -- now available at participating restaurants until October 4, 2004, or while supplies last -- offers consumers the chance to win a vacation for eight to Walt Disney World® Resort with the purchase of any size Chicken Selects® -- McDonald's new, premium chicken breast strips.

"We're excited to have our customers try our new Chicken Selects," said Vicky Free, Marketing Director, McDonald's USA. "... And to have the opportunity to be one of the lucky 100 winners who will each share memorable vacations with up to seven guests of their choice."

To play, customers can purchase any size Chicken Selects and receive a game piece with a unique 9-digit code. Players may then visit the Sweepstakes website at http://www.magicfor8.com/ or mail in their code to enter to win. For official rules and alternate ways to win, visit http://www.mcdonalds.com/ .

A random drawing will be conducted at the end of the promotion, to select 100 grand prize winners; each receiving a five day/ four night vacation for eight to Walt Disney World Resort including: four consecutive nights at a Walt Disney World Resort hotel; up to eight 4-Day Park Hopper® Passes, valid for admission to the Magic Kingdom® Park, Epcot®, Disney-MGM Studios and Disney's Animal Kingdom® Theme Park; use of transportation within the Walt Disney World Resort; and a choice of one of the following Grand Gathering experiences: International Dinner and IllumiNations Dessert Reception at Epcot®, Safari Celebration Dinner at Disney's Animal Kingdom® Theme Park, or Good Morning Gathering at the Magic Kingdom® Park.

McDonald's (NYSE: MCD) is the leading global foodservice retailer with more than 30,000 restaurants serving nearly 47 million people in more than 120 countries each day. Approximately 70 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women.

Magical Gathering™ is an innovative program with new products and services designed for extended travel groups planning a Walt Disney World Resort vacation. And, groups of eight or more staying at a Walt Disney World Resort can book new Grand Gathering experiences that include the "Safari Celebration Dinner," "International Dinner and IllumiNations Dessert Reception," "Magical Fireworks Voyage" and "Good Morning Gatherings." Dedicated planning specialists will assist Grand Gathering groups with special celebrations, dining and recreation reservations.

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SOURCE: McDonald's

CONTACT: Lori Miller of McDonald's, +1-630-623-3913; or Susan Wolfe of
GolinHarris, +1-312-729-4340

Web site: http://www.magicfor8.com/
http://www.mcdonalds.com/