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McDonald's Reports Strong Global Comparable Sales and Preliminary Third Quarter Earnings Per Share

- Third quarter earnings per share is expected to be about $0.61, up 42%, including a $0.07 per share benefit from a lower tax rate

- Global comparable sales were up 7.3% for the month, 5.8% for the quarter and 7.6% year-to-date September

- U.S. comparable sales were up 10.6% for the month, 8.5% for the quarter and 10.4% year-to-date September

Oct 13, 2004

Today, McDonald's Corporation (NYSE: MCD) reported that Systemwide sales for all McDonald's restaurants increased 11.4% in September and 10.1% for the third quarter. In constant currencies, these increases were 8.1% and 6.6%, respectively. The Company also reported preliminary third quarter earnings per share of about $0.61, up 42%.

Charlie Bell, President and Chief Executive Officer, said, "By keeping our focus on our customers, McDonald's competitive position is strengthening. Driven by robust U.S. performance and our Plan to Win, worldwide comparable sales have been positive for six consecutive quarters and our profitability continues to improve.

"I'm proud of everyone on the U.S. team, where our alignment, focus and discipline is apparent with more menu variety, choice and value; better tasting food; more convenient hours; stronger marketing and improved service. McDonald's U.S. performance for the month and quarter was particularly impressive considering the hurricanes and heavy rains. With an unparalleled network of local owner/operators, Company employees and suppliers, McDonald's is uniquely prepared to face unexpected challenges like these. Our people did an outstanding job on behalf of their customers and communities in the states affected by the severe weather.

"In Europe, the well-reported realities of high unemployment and stagnant economic growth in several countries - most notably Germany - continue to affect our business with comparable sales for Europe relatively flat for the month and quarter. For the month and quarter, comparable sales were positive in France and up slightly in the United Kingdom. Overall, our progress in Europe is evident when you consider that year-to-date September 2004 comparable sales were up 2.7% versus a 2.0% decline for the same period in 2003. I am confident that as we execute our Plan to Win and offer customers better tasting food, enhanced menu variety, great everyday value and fast, friendly service, our European business will grow.

"In Asia/Pacific, Middle East and Africa, our business is benefiting from initiatives to enhance the variety and value of our menu. Japan, Australia and China each had strong comparable sales for the month and quarter.

"Through operations excellence, leadership marketing and financial discipline, we have fortified the foundation of our business with every segment of our business reporting positive comparable sales for the quarter. We are now ready to take our revitalization efforts to the next level. As we do so, we will continue to focus on delivering exceptional experiences to become our customers' favorite place and way to eat."

The third quarter earnings per share of about $0.61 reflects a $0.07 per share tax benefit primarily due to an international transaction and other items which impact 2004 only. As a result, we project an effective tax rate of about 22.5% in the third quarter and about 30% in the fourth quarter. Additional details regarding third quarter results will be available when the Company releases earnings on October 19.

   Percent Inc/(Dec)            Comparable         Systemwide Sales
                                  Sales                As    Constant
   Month ended September 30,   2004    2003      Reported    Currency
   McDonald's Restaurants*      7.3     3.7          11.4         8.1
   Major Segments:
     U.S.                      10.6    10.0          11.2        11.2
     Europe                    (0.6)   (0.9)          9.7         0.8
     APMEA**                    7.3    (4.2)         11.9         8.0
   Quarter ended September 30,
   McDonald's Restaurants*      5.8     3.9          10.1         6.6
   Major Segments:
     U.S.                       8.5     9.5           9.0         9.0
     Europe                     0.3    (0.1)         11.2         1.7
     APMEA**                    5.4    (3.9)         10.9         5.8
   Year-To-Date September 30,
   McDonald's Restaurants*      7.6     0.7          12.8         8.4
   Major Segments:
     U.S.                      10.4     4.3          11.1        11.1
     Europe                     2.7    (2.0)         14.8         4.1
     APMEA**                    6.5    (6.2)         14.3         6.5
        * Excludes non-McDonald's brands
       ** Asia/Pacific, Middle East and Africa

  - Comparable sales represent sales at all McDonald's restaurants in
    operation at least thirteen months, excluding the impact of currency
    translation.  Management reviews the increase or decrease in comparable
    sales compared with the same period in the prior year to assess business
  - Systemwide sales include sales at all McDonald's restaurants, including
    those operated by the Company, franchisees and affiliates.  Management
    believes Systemwide sales information is useful in analyzing the
    Company's revenues because franchisees and affiliates pay rent, service
    fees and/or royalties that generally are based on a percent of sales
    with specified minimum rent payments.
  - Information in constant currency is calculated by translating current
    year results at prior year average exchange rates.

  Upcoming Communications

McDonald's plans to release third quarter earnings before the market opens on October 19, and will host an investor webcast at 11:00 am Central Time. A link to the live and archived webcast will be available on

More than 30,000 local McDonald's restaurants serve about 47 million customers each day in more than 100 countries. Please visit our website at to learn more about the Company.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect management's expectations regarding future events and operating performance and speak only as of October 13, 2004. These forward-looking statements involve a number of risks and uncertainties. A list of the factors that could cause actual results to differ materially from those expressed in, or underlying, these forward-looking statements is detailed in the Company's filings with the Securities and Exchange Commission, such as its annual and quarterly reports.

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SOURCE: McDonald's Corporation

CONTACT: Mary Healy, +1-630-623-6429, or Media, Anna Rozenich,
+1-630-623-7316, both of McDonald's Corporation

Web site: