The World of the Incredibles Brought to Life at McDonald's®

From the creators of Happy Meal® classics such as Finding Nemo and Toy Story 2, comes the next highly anticipated Happy Meal and theatrical event The Incredibles. A Disney presentation of a Pixar film, The Incredibles will make its big screen and McDonald's® Happy Meal debut on November 5, 2004, bringing the adventures of these soon-to-be beloved animated characters to life. McDonald's guests will receive one of eight action-packed figures based on characters from The Incredibles with the purchase of a Happy Meal, at participating restaurants nationwide, while supplies last.

"McDonald's is thrilled to bring the adventures of this movie to life in an incredible way," said Kathy Pyle, director of kids and family marketing, McDonald's. "Each Incredible Happy Meal figure, mimics the superhero skill of The Incredibles cast, allowing our guests to relive the big screen adventures of these suburban superheroes in their neighborhood McDonald's."

Part of the 25 Years of Happiness, year-long Happy Birthday Happy Meal celebration, The Incredibles Happy Meal event is just that -- Incredible! Featuring seven characters and one incredible car, each toy highlights the superhuman or super-car trait from the movie. The Incredible adventure will continue at McDonald's from November 5, 2004 - December 2, 2004.

According to Pyle, Disney/Pixar Happy Meal events such as Finding Nemo, Monsters Inc., Toy Story 2 and A Bugs Life, "mark some of the most popular Happy Meal events of all time." For 25 years, McDonald's has provided its Happy Meal guests with the day's hottest toy trends and their favorite food choices.

Young guests now have the opportunity to enjoy additional food choices with their Happy Meals including Apple Dippers (fresh, peeled apple slices) served with low fat caramel dipping sauce, and new beverage choices including 100% pure Minute Maid apple juice and low fat white and chocolate Milk Jugs, served in child friendly containers.

In addition to Happy Meal Choices, McDonald's will be piloting fun nutrition and physical activity tips on its Happy Meal packaging as part of its Balanced Active lifestyles commitment to children. In West Palm Beach, Florida, Columbus, Ohio and Western Washington, children will be able to read about the importance of physical activity and good nutrition. McDonald's partnered with the Children's Nutrition Research Center at Baylor College of Medicine in Houston to develop the tips.

Marketing

The Incredibles Happy Meal event will be supported by national television developed featuring original animation from Pixar Studios and by Leo Burnett Co. Hispanic television advertising was created by DRM DDB, and POP and packaging by Frankel.

McDonald's

McDonald's is the world's leading food service retailer with more than 30,000 McDonald's restaurants serving 46 million customers each day in more than 100 countries. More than 80 percent of McDonald's restaurants around the world are owned and operated by independent, local businessmen and women. Please visit our website at http://www.mcdonalds.com/ to learn more about the Company.

                   The Incredible World of Superheroes
                     Brought to Life at McDonald's®

Characters from the Highly Anticipated Disney presentation of a Pixar Film "The Incredibles" to Be Featured in McDonald's Happy Meals - November 5, 2004

- December 2, 2004

Oak Brook, Ill., November 3, 2004 -- From the creators of Happy Meal® classics such as Finding Nemo and Toy Story 2, comes the next highly anticipated Happy Meal and theatrical event The Incredibles. A Disney presentation of a Pixar film, The Incredibles will make its big screen and McDonald's® Happy Meal debut on November 5, 2004, bringing the adventures of these soon-to-be beloved animated characters to life. McDonald's guests will receive one of eight action-packed figures based on characters from The Incredibles with the purchase of a Happy Meal, at participating restaurants nationwide, while supplies last.

Happy Meal Toys:

Mr. Incredible: Once the best-known, most popular superhero alive, Mr. Incredible is back in action and is making his McDonald's Happy Meal debut. Featuring "boxing arms" when activated by a lever, this self-standing Mr. Incredible is ready to showcase his superhuman strength.

Mrs. Incredible: The super suburban wife, Mrs. Incredible (aka Elastigirl) has returned to superhero status along with her super stretchy, superhero skill. This Happy Meal figure's ability to stretch is incredible.

Violet: The daughter of The Incredibles, shy, teenaged Violet appears to be ready to take on the latest battle of good versus evil. When the Happy Meal figure is activated, Violet showcases her superhuman invisibility force field complete with the glow-light band. Violet is ready to make her superhuman "appear"ance at McDonald's.

Dash: At age 10, Dash seems to be moving even when standing still. His super-speedy superhuman skills are showcased when his base is wound up catapulting him into action as he speeds off to help his family.

Jack-Jack: The baby of the family, Jack-Jack has yet to showcase his incredible skills. However, wind-up this Happy Meal figure and watch him spin, bounce and act like the baby of The Incredible family.

Frozone: Posed for action, Frozone was once known as the "coolest" superhero on the planet. His superpower allows him to create ice from moisture in the air. Creating a giant snowball, this super cool character, rolls off to help his friends in McDonald's Happy Meals.

Syndrome: Not particularly super, the evil Syndrome rests on top of a wind-up Omnidroid waiting to take on The Incredibles in McDonald's Happy Meals. When activated, his Omnidroid will move in circles, watch-out! "Omnidroid" used by permission of Lucasfilm Ltd.

Incredibile: The ultimate mode of transportation, this car is ready to roar into action. When pulled back, its super abilities and rocket engines pop-out to ignite its super-cool engines to make an incredible get-away.

Photo: http://www.newscom.com/cgi-bin/prnh/19990916/MCDLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: McDonald's

CONTACT: Laura Dihel of JSH&A Public Relations, +1-630-932-9347;
Shannelle Armstrong of McDonald's, +1-630-623-5508

Web site: http://www.mcdonalds.com/