This is the Tagline, edited under "Misc Content"

McDonald's Strong Performance Continues; August Comparable Sales Up 8.1%

- U.S. comparable sales increased 7.4%

- Europe comparable sales increased 6.1%

- Asia/Pacific, Middle East & Africa comparable sales increased 12.4%

Sep 11, 2007

McDonald's Corporation announced today that global comparable sales rose 8.1% in August. Systemwide sales for McDonald's restaurants worldwide increased 12.3% for the month (9.3% in constant currencies).

McDonald's Chief Executive Officer Jim Skinner said, "Our worldwide sales momentum continues, thanks to our customer-focused emphasis on menu variety and value, convenient service, innovative marketing and contemporary restaurants. It is clear that customers are looking for a simple, easy and enjoyable restaurant experience, and we are pleased that more and more customers are finding that experience at McDonald's."

U.S. comparable sales rose 7.4% in August due to the ongoing strength of the Company's breakfast business, beverages and new food offerings.

Sustained positive sales growth in France, the U.K. and Germany drove Europe's comparable sales up 6.1% for the month. Special summertime menu offerings, along with relevant marketing, resonated with customers.

Comparable sales increased 12.4% in Asia/Pacific, Middle East and Africa due to robust sales in Japan, Australia and China. Locally relevant menu promotions, extended hours and breakfast contributed to this performance.

   Percent Increase             Comparable          Systemwide Sales
                                   Sales               As    Constant
   Month ended August 31,      2007    2006      Reported    Currency
   McDonald's Restaurants*      8.1     6.0          12.3         9.3
   Major Segments:
     U.S.                       7.4     3.5           8.3         8.3
     Europe                     6.1     8.8          14.0         7.1
     APMEA**                   12.4     6.1          18.2        14.9

   Year-To-Date August 31,
   McDonald's Restaurants*      7.0     5.3          11.2         8.2
   Major Segments:
     U.S.                       5.0     4.7           5.8         5.8
     Europe                     7.6     4.9          17.2         8.6
     APMEA**                   10.1     5.7          14.8        12.9
        * Excludes non-McDonald's brands
       ** Asia/Pacific, Middle East and Africa


  -- Comparable sales represent sales at all McDonald's restaurants in
     operation at least thirteen months including those temporarily closed,
     excluding the impact of currency translation.  Some of the reasons
     restaurants may be temporarily closed include road construction,
     reimaging or remodeling, and natural disasters.  Management reviews the
     increase or decrease in comparable sales compared with the same period
     in the prior year to assess business trends.
  -- Information in constant currency is calculated by translating current
     year results at prior year average exchange rates.
  -- Systemwide sales include sales at all McDonald's restaurants, including
     those operated by the Company, franchisees and affiliates.  Management
     believes Systemwide sales information is useful in analyzing the
     Company's revenues because franchisees and affiliates pay rent and/or
     royalties that generally are based on a percent of sales with specified
     minimum rent payments.
  -- The number of weekdays, weekend days and timing of holidays can impact
     our reported comparable sales.  This calendar shift/trading day
     adjustment consisted of one more Friday and one less Tuesday in August
     2007 compared with August 2006.  The resulting adjustment varied around
     the world, ranging from approximately positive 0.5% to 0.8%.

  Upcoming Communications

Karen King, President - U.S. East Division, will participate in a panel discussion at the RBC Capital Markets Consumer Conference at 9:40 am (Eastern Time) on September 19, 2007. This panel discussion will be webcast live and available for replay for a limited time thereafter at

McDonald's tentatively plans to release September sales on October 12, 2007.

McDonald's is the leading global foodservice retailer with more than 30,000 local restaurants in more than 100 countries. More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women. Please visit our website at to learn more about the Company.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect management's expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. The factors that could cause actual results to differ materially from our expectations are detailed in the Company's filings with the Securities and Exchange Commission, such as its annual and quarterly reports.

First Call Analyst:
FCMN Contact:

AP Archive:
PRN Photo Desk,

SOURCE: McDonald's Corporation

CONTACT: investors, Mary Kay Shaw, +1-630-623-7559, or media,
Tara Handy, +1-630-623-7293, both for McDonald's Corporation

Web site: