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McDonald's Reports February Comparable Sales Up 11.7%

- U.S. comparable sales rose 8.3% for the month

- Europe comparable sales up 15.4% for the month

- APMEA comparable sales increased 10.9% for the month

Mar 10, 2008

McDonald's Corporation announced today that global comparable sales rose 11.7% for the month and 8.6% for year-to-date February. Systemwide sales for McDonald's worldwide restaurants increased 19.9% in February, or 13.2% in constant currencies. McDonald's February sales results reflect strong performance across each business segment, as well as a benefit of about 4 percentage points from an extra day due to leap year.

"Our focus on our customers around the world continues to deliver results and drive McDonald's global business," said McDonald's Chief Executive Officer Jim Skinner. "Through the Plan to Win, we're committed to providing our customers the menu variety they want, with the convenience and value they expect from McDonald's."

February comparable sales increased 8.3% in the U.S. as McDonald's market- leading breakfast, Premium Roast Coffee and everyday value offerings continue to fuel performance.

In Europe, strong results in the U.K., France, Germany and Russia drove comparable sales up 15.4% for the month. Europe's combination of premium beef and chicken menu selections, balanced with everyday affordability, continues to drive results.

In Asia/Pacific, Middle East and Africa, February comparable sales increased 10.9%. Strong results in Australia, China, Japan and many other markets drove the segment's overall performance as customers continue to enjoy locally relevant and affordable menu choices throughout the day.

   Percent Increase             Comparable          Systemwide Sales
                                   Sales               As     Constant
   Month ended February 29,    2008     2007      Reported    Currency
   McDonald's Corporation      11.7      5.7          19.9        13.2
   Major Segments:
     U.S.                       8.3      3.1           9.2         9.2
     Europe                    15.4      5.9          29.3        17.1
     APMEA*                    10.9     12.3          25.8        13.7

   Year-To-Date February 29,
   McDonald's Corporation        8.6     5.3          16.6        10.0
   Major Segments:
     U.S.                        5.1     3.4           5.9         5.9
     Europe                     11.7     6.4          25.4        13.4
     APMEA*                      9.3     8.0          23.3        12.0
       * Asia/Pacific, Middle East and Africa

  -- Comparable sales represent sales at all restaurants in operation at
     least thirteen months including those temporarily closed, excluding the
     impact of currency translation.  Some of the reasons restaurants may be
     temporarily closed include road construction, reimaging or remodeling,
     rebuilding and natural disasters.  Management reviews the increase or
     decrease in comparable sales compared with the same period in the prior
     year to assess business trends.
  -- Information in constant currency is calculated by translating current
     year results at prior year average exchange rates.
  -- Systemwide sales include sales at all restaurants, including those
     operated by the Company, franchisees and affiliates.  Management
     believes Systemwide sales information is useful in analyzing the
     Company's revenues because franchisees and affiliates pay rent and/or
     royalties that generally are based on a percent of sales with specified
     minimum rent payments.
  -- The number of weekdays, weekend days and timing of holidays can impact
     our reported comparable sales.  In February 2008, this calendar
     shift/trading day adjustment consisted of one additional trading day (a
     Friday) compared with February 2007 due to 2008 being a leap year.  The
     resulting adjustment varied around the world, ranging from
     approximately +3.5% to +4.2%.

  Upcoming Communications

Jan Fields, McDonald's USA Chief Operating Officer, will speak at 8:30 a.m. (Pacific Time) at the JP Morgan Gaming, Lodging and Restaurants Conference on March 27, 2008. This presentation will be webcast live and available for replay for a limited time thereafter at

McDonald's tentatively plans to release first quarter results on April 22, 2008.

McDonald's is the leading global foodservice retailer with more than 30,000 local restaurants in more than 100 countries. More than 75% of McDonald's restaurants worldwide are owned and operated by franchisees and affiliates. Please visit our website at to learn more about the Company.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect management's expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. The factors that could cause actual results to differ materially from our expectations are detailed in the Company's filings with the Securities and Exchange Commission, such as its annual and quarterly reports.

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SOURCE: McDonald's Corporation

CONTACT: Investors, Mary Kay Shaw, +1-630-623-7559, or Media, Heidi
Barker, +1-630-623-3791, both of McDonald's Corporation

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