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McDonald's August Global Comparable Sales Rise 2.2%

Sep 9, 2009

McDonald's Corporation announced today that global comparable sales rose 2.2% in August and by segment performance was as follows:

  --  U.S. up 1.7%
  --  Europe up 3.5%

  --  Asia/Pacific, Middle East and Africa declined 0.5%

"Our commitment to providing customers with menu variety, value and convenience is delivering sustained global comparable sales growth despite the current economic environment. Our System remains aligned behind providing great service to each of the 58 million customers who visit us daily," said Chief Executive Officer Jim Skinner. "We will continue to drive the business forward and build market share by executing our customer-centric Plan to Win."

U.S. comparable sales increased 1.7% for the month. The new premium Angus Third Pounders and McCafe espresso-based coffees complemented the ongoing appeal of McDonald's core menu and contributed to this increase.

In Europe, the Company's tiered menu approach, which includes locally relevant limited-time food offerings, and popular marketing tie-ins helped drive comparable sales up 3.5% on top of very strong prior year growth. Leading this performance were the U.K., France and Russia.

Comparable sales in Asia/Pacific, Middle East and Africa declined 0.5% in August, lapping a robust 2008 increase. The segment's performance was negatively impacted by China, Japan and several other markets, mostly offset by strong sustained momentum in Australia.

  Systemwide sales rose 1.1%, or 4.1% in constant currencies, for the month.

  Percent Increase/(Decrease)        Comparable           Systemwide Sales
                                        Sales                As   Constant
      Month ended August 31,         2009    2008      Reported   Currency
      McDonald's Corporation          2.2     8.5           1.1        4.1
      Major Segments:
        U.S.                          1.7     4.5           2.6        2.6
        Europe                        3.5    11.6          (3.0)       5.8
        APMEA*                       (0.5)   10.0           6.1        3.1

      Year-To-Date August 31,
      McDonald's Corporation          4.2     7.1          (0.9)       6.1
      Major Segments:
        U.S.                          3.5     3.8           4.4        4.4
        Europe                        5.2     9.3          (8.9)       7.4
        APMEA*                        3.8     9.0           4.2        7.7
          * Asia/Pacific, Middle East and Africa

  --  Comparable sales represent sales at all restaurants in operation at
      least thirteen months including those temporarily closed, excluding
      the impact of currency translation.  Some of the reasons restaurants
      may be temporarily closed include reimaging or remodeling, rebuilding,
      road construction and natural disasters.  Management reviews the
      increase or decrease in comparable sales compared with the same period
      in the prior year to assess business trends.
  --  Constant currency results exclude the effects of currency translation
      and are calculated by translating current year results at prior year
      average exchange rates.
  --  Systemwide sales include sales at all restaurants, whether operated by
      the Company or by franchisees.  While franchised sales are not
      recorded as revenues by the Company, management believes the
      information is important in understanding the Company's financial
      performance because these sales are the basis on which the Company
      calculates and records franchised revenues and are indicative of the
      financial health of the franchisee base.

  --  The number of weekdays and weekend days can impact our reported
      comparable sales.  In August 2009, this calendar shift/trading day
      adjustment consisted of one less Friday and one more Monday compared
      with August 2008.  The resulting adjustment varied by area of the
      world, ranging from approximately -0.7% to -0.8%.  In addition, the
      timing of holidays can also impact comparable sales.

  Upcoming Communication

McDonald's tentatively plans to release second quarter results before the market opens on October 22, 2009 and will host an investor webcast. This webcast will be broadcast live and available for replay for a limited time thereafter on

McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants in more than 100 countries. About 80% of McDonald's restaurants worldwide are owned and operated by franchisees. Please visit our website at to learn more about the Company.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect management's expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. The factors that could cause actual results to differ materially from our expectations are detailed in the Company's filings with the Securities and Exchange Commission, such as its annual and quarterly reports and current reports on Form 8-K.

First Call Analyst: Healy, Mary
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AP Archive:
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SOURCE: McDonald's Corporation

CONTACT: Investors, Donna Rodriguez, +1-630-623-5126, or Media, Heidi
Barker, +1-630-623-3791

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