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McDonald's Reports Global Comparable Sales Increase for January

Feb 9, 2010

McDonald's Corporation (NYSE: MCD) announced today that global comparable sales increased 2.6% in January. Performance by segment was as follows:

  --  U.S. down 0.7%
  --  Europe up 4.3%
  --  Asia/Pacific, Middle East and Africa up 4.3%

"McDonald's continues to deliver great tasting, high quality food at an outstanding value to the growing number of customers we serve around the world every day," said Chief Executive Officer Jim Skinner. "As we raise the bar on our menu, convenience and value offerings, I am confident that we will exceed our customers' expectations again in 2010."

U.S. comparable sales were down slightly in January, still outpacing the overall quick-service restaurant industry. McDonald's U.S. continued to satisfy customers' appetite for value, variety and convenience with appealing new additions - the compelling Breakfast Dollar Menu, the portable Mac Snack Wrap and free Wi-Fi.

In Europe, comparable sales rose 4.3% for the month fueled by France, the U.K. and many other markets, partly offset by Germany. Throughout Europe, affordable menu choices, seasonal and fourth tier menu options and a contemporary restaurant environment make McDonald's an easy choice for customers.

January comparable sales in Asia/Pacific, Middle East and Africa (APMEA) were up 4.3% led by performance in Japan and Australia, partly offset by a difficult comparison in China and other markets due to the timing of Chinese New Year. Everyday affordability, core menu favorites, breakfast and convenience initiatives continue to differentiate the McDonald's experience in APMEA.

Systemwide sales rose 9.1%, or 4.3% in constant currencies, for the month.

Recently, McDonald's Japan (a 50%-owned affiliate) announced plans to close approximately 430 restaurants over the next 12-18 months in conjunction with the strategic review of the market's real estate portfolio. These actions are designed to enhance the customer experience, overall profitability and returns of the market. As a result of these closures, McDonald's Corporation expects to record after tax impairment charges totaling approximately $40 million to $50 million, primarily in the first half of the year.

      Percent Increase/(Decrease)      Comparable         Systemwide Sales
                                          Sales              As   Constant
      Month ended January 31,         2010    2009      Reported  Currency
      McDonald's Corporation           2.6     7.1           9.1      4.3
      Major Segments: 
        U.S.                          (0.7)    5.4          (0.1)    (0.1)
        Europe                         4.3     7.1          15.5      6.7
        APMEA*                         4.3    10.2          15.2      7.2
          * Asia/Pacific, Middle East and Africa

  --  Comparable sales represent sales at all restaurants in operation at
      least thirteen months including those temporarily closed, excluding
      the impact of currency translation.  Some of the reasons restaurants
      may be temporarily closed include reimaging or remodeling, rebuilding,
      road construction and natural disasters.  Management reviews the
      increase or decrease in comparable sales compared with the same period
      in the prior year to assess business trends.
  --  Constant currency results exclude the effects of currency translation
      and are calculated by translating current year results at prior year
      average exchange rates.
  --  Systemwide sales include sales at all restaurants, whether operated by
      the Company or by franchisees.  While franchised sales are not
      recorded as revenues by the Company, management believes the
      information is important in understanding the Company's financial
      performance because these sales are the basis on which the Company
      calculates and records franchised revenues and are indicative of the
      financial health of the franchisee base.
  --  The number of weekdays and weekend days can impact our reported
      comparable sales.  In January 2010, this calendar shift/trading day
      adjustment consisted of one less Thursday and one more Sunday compared
      with January 2009.  The resulting adjustment varied by area of the
      world, ranging from approximately -0.4% to 1.0%.  In addition, the
      timing of holidays can impact comparable sales.

  Upcoming Communication
  McDonald's tentatively plans to release February sales on March 8, 2010.

McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants in more than 100 countries. About 80% of McDonald's restaurants worldwide are owned and operated by franchisees. Please visit our website at to learn more about the Company.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect management's expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. The factors that could cause actual results to differ materially from our expectations are detailed in the Company's filings with the Securities and Exchange Commission, such as its annual and quarterly reports and current reports on Form 8-K.

First Call Analyst: Healy, Mary
FCMN Contact:

AP Archive:
PRN Photo Desk,

SOURCE: McDonald's Corporation

CONTACT: Investors, Mary Kay Shaw, +1-630-623-7559, or Media, Heidi
Barker, +1-630-623-3791, both of McDonald's Corporation

Web Site: