McDonald's October Global Comparable Sales Increase 3.3%
PRNewswire-FirstCall
OAK BROOK, Ill.
Nov 9, 2009
McDonald's Corporation announced today that global comparable sales rose 3.3% in October. Performance by segment was as follows:
-- U.S. relatively flat at (0.1%) -- Europe up 6.4% -- Asia/Pacific, Middle East and Africa up 4.7%
"Our customers are at the heart of everything we do, and McDonald's is delivering what they want," said Chief Executive Officer Jim Skinner. "Our everyday, predictable value, outstanding menu and convenience continue to make us the preferred choice for a growing number of customers."
Against a strong prior year performance, U.S. comparable sales were relatively flat in October but continued to outpace the overall quick-service restaurant industry. Customers' ongoing appetite for the Dollar Menu, premium Angus burgers and McCafe espresso-based coffees supported the month's results.
In Europe, comparable sales rose 6.4% for the month, driven by positive results in the U.K., France and Germany. Throughout Europe, premium menu options, iconic core products and an expanding line of mid-tier offerings - all at a good value - contributed to October sales.
The 4.7% increase in Asia/Pacific, Middle East and Africa's October comparable sales was fueled by Japan and Australia, partly offset by China. Across the segment, core menu, value, convenience and breakfast drove the region's performance.
Systemwide sales rose 10.3%, or 5.2% in constant currencies, for the month.
Percent Increase/(Decrease) Comparable Systemwide Sales
Sales As Constant
Month ended October 31, 2009 2008 Reported Currency
--------------------------------------------------------------------
McDonald's Corporation 3.3 8.2 10.3 5.2
Major Segments:
U.S. (0.1) 5.3 1.0 1.0
Europe 6.4 9.8 15.5 8.6
APMEA* 4.7 11.5 20.9 8.1
--------------------------------------------------------------------
Year-To-Date October 31,
--------------------------------------------------------------------
McDonald's Corporation 4.2 7.0 0.9 6.1
Major Segments:
U.S. 3.1 3.9 4.0 4.0
Europe 5.5 8.9 (5.2) 7.7
APMEA* 4.0 8.9 7.0 7.8
--------------------------------------------------------------------
* Asia/Pacific, Middle East and Africa
Definitions
-- Comparable sales represent sales at all restaurants in operation at
least thirteen months including those temporarily closed, excluding
the impact of currency translation. Some of the reasons restaurants
may be temporarily closed include reimaging or remodeling, rebuilding,
road construction and natural disasters. Management reviews the
increase or decrease in comparable sales compared with the same period
in the prior year to assess business trends.
-- Constant currency results exclude the effects of currency translation
and are calculated by translating current year results at prior year
average exchange rates.
-- Systemwide sales include sales at all restaurants, whether operated by
the Company or by franchisees. While franchised sales are not
recorded as revenues by the Company, management believes the
information is important in understanding the Company's financial
performance because these sales are the basis on which the Company
calculates and records franchised revenues and are indicative of the
financial health of the franchisee base.
-- The number of weekdays and weekend days can impact our reported
comparable sales. In October 2009, this calendar shift/trading day
adjustment consisted of one less Wednesday and one more Saturday
compared with October 2008. The resulting adjustment varied by area
of the world, ranging from approximately +1.0% to +1.7%. In addition,
the timing of holidays can also impact comparable sales.
Upcoming Communication
McDonald's will webcast its November 12, 2009 investor meeting. Please access www.investor.mcdonalds.com for more information on presentation times and links to the live webcast. There will also be an archived webcast and podcast available for a limited time.
McDonald's tentatively plans to release November Sales on December 8, 2009.
McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants in more than 100 countries. About 80% of McDonald's restaurants worldwide are owned and operated by franchisees. Please visit our website at www.aboutmcdonalds.com to learn more about the Company.
Forward-Looking Statements
This release contains certain forward-looking statements, which reflect management's expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. The factors that could cause actual results to differ materially from our expectations are detailed in the Company's filings with the Securities and Exchange Commission, such as its annual and quarterly reports and current reports on Form 8-K.
First Call Analyst: Healy, Mary
FCMN Contact: katie.hayes@us.mcd.com
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
SOURCE: McDonald's Corporation
CONTACT: Investors, Mary Kay Shaw, +1-630-623-7559, or Media, Heidi
Barker, +1-630-623-3791, both of McDonald's Corporation
Web Site: http://www.mcdonalds.com/